Top Beauty Trends You Need to Know: Insights from a Professional MUA

Oct 27, 2025By Dawn Newsome
Dawn Newsome

Embracing Bold Colors

One of the most exciting beauty trends this year is the return of bold, vibrant colors. From electric blues to fiery reds, makeup artists are embracing a spectrum of hues that make a statement. This trend allows for creativity and personalization, encouraging individuals to step out of their comfort zones and explore daring looks.

bright makeup

Incorporating bold colors can be as simple as a swipe of colorful eyeliner or a pop of bright eyeshadow. For those who love experimenting, consider pairing contrasting colors on the eyelids or cheeks for a dynamic effect. The key is to balance boldness with subtlety to maintain a chic appearance.

Glowing, Dewy Skin

The dewy skin trend continues to dominate the beauty world, focusing on achieving a radiant, natural glow. This look emphasizes skincare, encouraging a routine that hydrates and nurtures the skin. Products like hydrating serums, illuminating primers, and dewy foundations are essential in creating this fresh-faced appearance.

dewy skin

For those with oily skin, achieving a dewy look without appearing greasy can be a challenge. Opt for lightweight, oil-free products that provide a luminous finish without clogging pores. Remember, the goal is to highlight your natural beauty with a healthy, moisturized glow.

Minimalist Makeup

Less is more with the minimalist makeup trend. This approach emphasizes enhancing natural features rather than covering them. Think sheer foundations, neutral eyeshadows, and a touch of mascara to open up the eyes. This trend is perfect for those seeking an effortless, polished look.

To achieve minimalist makeup, focus on skincare and subtle enhancements. A good skincare routine lays the foundation for a flawless look, while a bit of tinted moisturizer and a swipe of nude lip gloss complete the aesthetic.

minimalist makeup

Graphic Eyeliner

Graphic eyeliner is making waves in the beauty community, offering a modern twist to traditional eyeliner techniques. From geometric shapes to bold wings, this trend allows for artistic expression and creativity. It's a fantastic way to add a unique edge to any makeup look.

Experimenting with graphic eyeliner can be both fun and challenging. Start with simple shapes and gradually work your way to more intricate designs. Use a steady hand and precision tools to achieve clean lines and a striking finish.

Sustainable Beauty

Sustainability is increasingly important in the beauty industry, with many brands focusing on eco-friendly practices and products. Consumers are becoming more conscious of their environmental impact, opting for brands that prioritize sustainable sourcing, packaging, and ingredients.

sustainable beauty

Consider integrating sustainable beauty practices into your routine by choosing products with recyclable packaging or those that are cruelty-free. Supporting brands that prioritize the planet not only benefits the environment but also promotes a healthier lifestyle.